On July 11, Jin Peng, General Manager of Beijing New Media Group visited Beijing International Peace Foundation. After the meeting, he signed the agreement with Chairman Li Ruohong. During the talk, Mr. Jin introduced Beijing radio and television station pooling the whole city's media resources, giving full play to its role of mainstream media, and building a mobile-first strategy. Chairman li talked about how the international media integrate the development of brands, projects with public welfare. He also mentioned the experience of people's diplomacy of Beijing International Peace Culture Foundation and the "trinity", namely the operation mode of public welfare projects with the government support, enterprises participation, and media attraction. Both decided to cooperate closely in the areas of "Interactive Atlas of Cultural Interactions along the Silk Road" and "OBAOR Long March with Chines e brand ”.